On Chips and Microchips

» February 8th, 2016

This past year, 2015, may go down as the year we admitted that our relationship with digital media was getting a little dysfunctional. Several recent books—notably Sven Birkerts’ Changing the Subject: Art and Attention in the Internet Ageand Sherry Turkle’s Reclaiming Conversation: The Power of Talk in a Digital Age—persuasively argue that an unhealthy immersion in online culture is blurring our focus. Meaningful tasks such as reading serious books or having face-to-face conversations have gotten more challenging. Fretful articles appearing in places such as the Chronicle of Higher Education have covered the emotional fallout (among Millennials in particular). We’re anxious, in turns out, from too much digital investment, and while few us are taking a digital detox, the idea is starting to sound pretty nice.

These studies—which became a media staple in 2015—sketch a dire portrait of chronic digital distraction, maybe at times too dire. But they effectively highlight notable aspects of our social media habits that, because of digital culture’s comprehensive claim on our lives, we may be too distracted to recognize as detrimental to our well-being. Although the connection is by no means obvious, the digital trap—whether overstated or not—illuminates the intractable struggle we have with another vexed consumer behavior: eating unhealthy food.

The parallel begins with an elemental point: Modernized humans dedicate much of their lives to avoiding discomfort. The quest to live as stress free as possible is such a fundamental desire that it almost seems self-justifying. Not surprisingly, fast food and digital applications speak persuasively to this primal urge, promising as they do to ease us through the day with miraculous short cuts and life hacks that never cease to wow us with their novelty. An app that directs us exactly where to drive, not unlike a pizza with cheese jammed into the crust, offer enough convenience and novelty—granted in very different ways—to keep us in thrall to the charms of modernity.

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