Worshipping At The Temple of Grandin
Temple Grandin is perhaps the world’s most-recognized authority on farm-animal welfare. As the subject of an admiring HBO film, she has a lot of fans. Foremost among them are journalists on the agriculture beat. Whenever an animal-welfare perspective is required, it seems the first person tapped for a quote is Temple Grandin.
But Grandin is a paid industry consultant. She profits financially by designing industrial slaughterhouses. She supplements her income by writing books and delivering speeches about those designs. Whatever animal welfare advice she offers should always be framed in the context of her monetary connection to industrial agriculture.
It should also be noted that big agriculture—big beef in particular—adores Grandin. She approaches agricultural “reform” from a compellingly safe perspective, one as much informed by her Ph.D. in animal science as her autism.
The notion that Grandin’s autism provides unique insight into animal perspectives curries considerable favor with the general public, thereby further enhancing her credibility and reputation as a person who cares deeply about animals. Big Ag plays on this association brilliantly. Journalists help them do it.
Grandin’s allegedly unique connection to animal lives is routinely reified through visually arresting images. Here’s Grandin hugging a horse. Here she is surrounded by a brace of cows. Here she is petting a pig. Never do we see Grandin with an animal being slaughtered. That would sully the image.
Obviously, one would think, Grandin’s empathy for these animals runs deep, deep enough at least for us to trust her as a viable source of information on their welfare.
But her real job is to help agribusiness kill them.