I attended The Seed—”two days of vegan exploration”—in New York City last weekend (I was there not as a speaker but as a talking head in a documentary filmed on the premises). There was a lot a to celebrate.
The line for the event stretched far down Mercer St., in Soho; the crowd was nominally more diverse than most Veg Fests I’ve been to, at least in the conventional measure of diversity; inside, the event had doubled in size from when I’d gone two years earlier; and the structure had improved as well: no more speakers trying to talk in the same room with all the vendors, a distraction for everyone as I recall. Finally, the mood was upbeat and a sense in a better future pervaded the event. All good.
One critical remark I’d make was that (with a couple of exceptions) The Seed did not offer enough for the thinking vegan—that is, the kind of person interested in the philosophical and ethical implications of eating—to sink her teeth into. I make this remark having attended the event for only one day (huge caveat), but my overall impression was that the dominant themes (from the speakers) were about personal health and physical fitness. Cooking demos—which can be great (just witness JL Fields) and are critical for the vegan curious—were ubiquitous alongside talks about how vegans can have muscles. Really big muscles.
Again, I make this observation well-aware that there’s nothing inherently wrong with this choice, especially as the event is geared as an “exploration.” But it’s important to have balance, primarily because people explore for a variety of reasons, many of them headier than we know. If the curious are only exploring to discover new recipes and hopes for a better body and nicer skin, and all you give them are new recipes and a vegan prescription for a better body and nicer skin, then you have not established any sort of baseline for a life-long and permanent decision. At some point, you need to drive home the larger message with something deeper than salad recipes and rippled biceps in order for that to happen.
As I see it, our relationship with the animal world should come first—in fact, animals should come first, or at least ahead of our concerns over our LDL cholesterol levels—while all other factors should play necessary but supporting roles.
But what do I know? As I had a late-afternoon coffee (why is there so much great coffee in New York?!) with a friend who is a vegan academic and teaches classes on animals and activism, I learned that his veganism may not have happened without the help of all the meat replacements and junk food that I had complained about as weighing down the vendors’ tables at the event. (Although I did eat a delicious grilled kale salad and some seed bread with guacamole.) So, as usual, I make my comments well aware that there are many ways for this seed to sprout.
Thing is, speaking for myself, I just left The Seed with my stomach fuller than my head.