I interrupt my self-imposed respite from Eating Plants to bring you this utterly disturbing press release from Whole Foods, the company that assures me, after I submitted my open letter, that it’s all into animal welfare and all that stuff. Well, since when does animal welfare involve glorifying the killing of animals with such testosteronic histrionics? It is disgusting, chest-pumping, fist-raising displays such as this one that make it impossible for me to divert my mind from what we as a humane culture allow to happen under the guise of civilization and read a damn Updike novel in peace. Actually, the Updike novel was more disturbing than this outburst of insecure masculinity. In any case, looks as if my feud with Whole Foods isn’t over.
Armand “The Arm” Ferrante crowned Best Butcher in the U.S.
Whole Foods Market® expert meat cutter wins national company contest; his new beef “cut” to be featured in all stores starting Sept. 15
NEW YORK, New York. (September 10, 2012) /PRNewswire/ — His talent is rare; his job was well-done: Armand Ferrante, a Whole Foods Market butcher from Middletown, N.J., won the company’s 2012 national Best Butcher competition finale held at Meatopia, the nation’s largest celebration of meat, on Saturday in New York City.